Online marketing is important in the modern day as it is what helps promote your brand in the digital/ online world. Online marketing allows you to sell your brand and show off the brand and its values and purpose. In the designs above I have created a few digital posters that showcase the event by showing certain acts, the time and dates of certain acts and also a poster of what you would receive when purchasing a vip membership. All designs have again stuck with my brand identity to again help capture the emotion and energy within the festival.The posters with the timings and acts on were created in order to promote the key acts taking place and to inform people online of that. My idea behind creating the VIP posture is that it is an extra freebie you are given when you purchase a VIP membership, this could be used in the form as a lock screen for your phone or could be sent via email so that the person can print it off if they like and use it as a poster, they could also request for their name or any message they want (that would fit in the white area) and be sent that via email too.
Below are my merchandise and apparel that are to be worn by the volunteers of the festival. When designing the apparel for the volunteers I wanted to create something that was simple and easy to read so that it is easy to notice by someone attending the festival as something that had a lot more decoration may confuse a person and make it even harder to read.
I have also created a basic graphic t-shirt as that is something that is popular within the youth these days and also mugs for those who may be slightly older as older people typically like a mug as a gift if they drink hot drinks. The bracelets are also to be given to those who purchase a VIP membership as a freebie is something that is always welcomed by the public
I have designed VIP passes that would allow people to purchase at a set price, this pass would allow people even further access within the festival, allowing them to go behind the scenes, meet the people behind certain acts and get exclusive positioning in certain areas to give them an even better experience with certain acts and so on.
