This is my conceptual logo design that I created for my posters, the logo is a combination of a light bulb and a football. I integrated the two objects by merging the football into the glass/ lens of the light bulb and by also replacing the actual light or better know as filament with the word “football” to add a further bit of decoration and depth to the logo and also a little part of a football coming from the bottom of the bulb. To create this logo I firstly created a basic sketch of a light bulb using the pen tool on adobe illustrator and then went on to fill inside the lines with colour, I then drew out a few hexagonal like shapes that fit around the bulb but in the form that they would usually be in if they were on a football and decreased the opacity of both these shapes and the glass part of the bulb to give the glass like transparency. Then finally I added the title of my subject “The Importance of Football” and wrapped the text around the bulb using the type on path tool and used to font relevant to my typographical standards sheet (Din Condensed Bold), I also highlighted the “all” in the word “football” to show how football is a sport for all people. I have added above a few images to show the stages of my logo. This is an effective logo I feel as you wouldn’t expect the items to be combined together usually, however together they can create a really strong message. My aim was to show how football and the sport as a whole can help people and this logo helps show this. A lightbulb is simply something that gives off light and a football is just something used in the sport to play the game, however the two ideas together can create a stronger message. The logo can send plenty of messages, for example it sends the message/ gives the meaning that football is something that can help brighten peoples lives and give them something to find joy in. To add to this, sometimes a lightbulb can give off a spark when turned on, so the logo could also send the message that football can help light a spark in a persons life and build something out of it. One final example of a message that the logo could send is how the lightbulb is a beacon drawing peoples attention to the sport of football telling them to give it a try and see if it something for them and hopefully something they can find joy and and eventually grow to love like a lot of people around the world already do.